Creative Strategy and Ads Management
Bethel Schools
Creative Strategy and Ads Management
Bethel Schools
Client
Bethel Schools
Industry
Education
Year
2022-2024
Duration
2 Years
Client
Ecodental
Industry
Ecodental
Duration
1 Week
Year
2025
(01)
(01)
The Objective.
Develop ad strategies for evergreen and seasonal campaigns of Bethel institutions across Bethel Music College, Bethel College of Arts and Bethel
School of Technology aimed with acquiring high quality applications for enrollment into the respective campuses.
Develop ad strategies for evergreen and seasonal campaigns of Bethel institutions across Bethel Music College, Bethel College of Arts and Bethel
School of Technology aimed with acquiring high quality applications for enrollment into the respective campuses.
(02)
(02)
Approach
Dialed in messaging, creatives and audience strategy. We used proxy targeting to get to super relevant audiences for each of the schools.
Dialed in messaging, creatives and audience strategy. We used proxy targeting to get to super relevant audiences for each of the schools.
(03)
(03)
Result.
Over 5000+ qualified applications generated over a 2 year period with an almost 6X reduction in lead cost.
Over 5000+ qualified applications generated over a 2 year period with an almost 6X reduction in lead cost.
Case Studies
